Slides: The Explosion of Group Buying

It was an honor to be a part of today’s webinar: Local Social Commerce – The Explosion of Group Buying. Perry Evans, Greg Sterling and I shared some thoughts on the Daily Deal space and did some Q&A. The webcast is available in its entirety here, and my slides are below:

Yipit Webinar 8-19-10

Thinking through interesting topics in the Daily Deals space? If there’s any way we can be helpful, please let us know. Comment below or call us out on Twitter:@yipit. Otherwise, we’ll get back to building Yipit, which gathers and filters daily deals based on your tastes.

http://twitter.com/adamstober Adam Stober

Nice slides, and I love that you spoke with 80+ SMBs to make your own sample. I’d be curious to know the percentage of deals sold that never end up being redeemed, and if that differs by type of business.
http://twitter.com/adamstober Adam Stober

Nice slides, and I love that you spoke with 80+ SMBs to make your own sample. I’d be curious to know the percentage of deals sold that never end up being redeemed, and if that differs by type of business.
Anonymous

Nice slides, and I love that you spoke with 80+ SMBs to make your own sample. I’d be curious to know the percentage of deals sold that never end up being redeemed, and if that differs by type of business.
http://unhub.com/jdmoran Jim Moran

Slide 7 speaks to that a bit, and this post estimates breakage to be around 10%: http://techcrunch.com/2010/08/01/groupon-ceo-andrew-mason-on-google-clones-and-other-things-that-dont-worry-him/nnDon't have breakage by category. Maybe skydiving is the highest breakage because folks are less likely to follow through?!
http://twitter.com/jdmoran Jim Moran

Slide 7 speaks to that a bit, and this post estimates breakage to be around 10%: http://techcrunch.com/2010/08/01/groupon-ceo-andrew-mason-on-google-clones-and-other-things-that-dont-worry-him/

Don’t have breakage by category. Maybe skydiving is the highest breakage because folks are less likely to follow through?!
http://twitter.com/jdmoran Jim Moran

Slide 7 speaks to that a bit, and this post estimates breakage to be around 10%: http://techcrunch.com/2010/08/01/groupon-ceo-andrew-mason-on-google-clones-and-other-things-that-dont-worry-him/

Don’t have breakage by category. Maybe skydiving is the highest breakage because folks are less likely to follow through?!
Anonymous

Just a guess but perhaps it would be events that can’t be extended, like sports or theater. Skydivers having second thoughts can offload in the aftermarket, as I’ve seen one friend try. As a buyer I’d worry they’d get scared of selling too :p
http://twitter.com/adamstober Adam Stober

Just a guess but perhaps it would be events that can’t be extended, like sports or theater. Skydivers having second thoughts can offload in the aftermarket, as I’ve seen one friend try. As a buyer I’d worry they’d get scared of selling too :p
http://twitter.com/adamstober Adam Stober

Just a guess but perhaps it would be events that can’t be extended, like sports or theater. Skydivers having second thoughts can offload in the aftermarket, as I’ve seen one friend try. As a buyer I’d worry they’d get scared of selling too :p
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