Slides: The Explosion of Group Buying

by: on August 19, 2010
12 Comments

It was an honor to be a part of today’s webinar: Local Social Commerce – The Explosion of Group Buying. Perry Evans, Greg Sterling and I shared some thoughts on the Daily Deal space and did some Q&A. The webcast is available in its entirety here, and my slides are below:

Yipit Webinar 8-19-10
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  • Anonymous

    Nice slides, and I love that you spoke with 80+ SMBs to make your own sample. I’d be curious to know the percentage of deals sold that never end up being redeemed, and if that differs by type of business.

  • http://twitter.com/adamstober Adam Stober

    Nice slides, and I love that you spoke with 80+ SMBs to make your own sample. I’d be curious to know the percentage of deals sold that never end up being redeemed, and if that differs by type of business.

    • http://twitter.com/jdmoran Jim Moran

      Slide 7 speaks to that a bit, and this post estimates breakage to be around 10%: http://techcrunch.com/2010/08/01/groupon-ceo-andrew-mason-on-google-clones-and-other-things-that-dont-worry-him/

      Don’t have breakage by category. Maybe skydiving is the highest breakage because folks are less likely to follow through?!

      • http://twitter.com/adamstober Adam Stober

        Just a guess but perhaps it would be events that can’t be extended, like sports or theater. Skydivers having second thoughts can offload in the aftermarket, as I’ve seen one friend try. As a buyer I’d worry they’d get scared of selling too :p

      • http://twitter.com/adamstober Adam Stober

        Just a guess but perhaps it would be events that can’t be extended, like sports or theater. Skydivers having second thoughts can offload in the aftermarket, as I’ve seen one friend try. As a buyer I’d worry they’d get scared of selling too :p

    • http://twitter.com/jdmoran Jim Moran

      Slide 7 speaks to that a bit, and this post estimates breakage to be around 10%: http://techcrunch.com/2010/08/01/groupon-ceo-andrew-mason-on-google-clones-and-other-things-that-dont-worry-him/

      Don’t have breakage by category. Maybe skydiving is the highest breakage because folks are less likely to follow through?!

  • http://twitter.com/adamstober Adam Stober

    Nice slides, and I love that you spoke with 80+ SMBs to make your own sample. I’d be curious to know the percentage of deals sold that never end up being redeemed, and if that differs by type of business.

  • http://unhub.com/jdmoran Jim Moran

    Slide 7 speaks to that a bit, and this post estimates breakage to be around 10%: http://techcrunch.com/2010/08/01/groupon-ceo-andrew-mason-on-google-clones-and-other-things-that-dont-worry-him/nnDon't have breakage by category. Maybe skydiving is the highest breakage because folks are less likely to follow through?!

  • Anonymous

    Just a guess but perhaps it would be events that can’t be extended, like sports or theater. Skydivers having second thoughts can offload in the aftermarket, as I’ve seen one friend try. As a buyer I’d worry they’d get scared of selling too :p

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