Announcing The Yipit Data Report

by: on June 30, 2011
5 Comments

Each month, we’ll be publishing trends and analyses from our proprietary dataset of more than 100,000 offers to the daily deal and investor communities. The Yipit Data Report launched yesterday to acclaim from Bloomberg, VentureBeat and The Wall Street Journal.

Subscribers of the report receive an in-depth analysis of the daily deal industry and its participants each month. Highlights from the May 2011 report include:

  • Industry Leaderboard: competitive detail and market size
  • The Key Players: Deep dives into Groupon, LivingSocial, Travelzoo and OpenTable
  • Merchant Behavior: are small businesses repeating or fleeing?
  • Winners and Losers: breakout players and the deadpool

The Yipit Data Report is available in three packages:

  • Original: Full report on industry trends targeting daily deal and investor communities
  • Silver: Full report plus a one-on-one analyst call with the report author
  • Gold: Full report, plus analyst call, plus access to the complete raw data feed of every past daily deal offer

Customers of the Yipit Data Report include multi-billion hedge fund investors, most of the major daily deal companies and other industry analysts and participants.

Subscribe online. For pricing and additional detail, visit: yipit.com/data

Follow @YipitData on Twitter for the latest industry trends and analysis by team Yipit.


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  • DD

    In a recent post you calculated “purchases made from existing customers by removing the impact of purchases made by new customers each period” which you were able to do from data in Groupon’s S-1.  Could you explain how you calculated that figure?

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