Daily Deal Market Declines in July

by: on August 25, 2011
3 Comments

Yipit Industry Data

Today’s Yipit Data Report revealed substantial shifts in the Daily Deal space occurring over the past month:

Daily Deal industry revenue declined 7% in July in North America’s largest markets. Groupon’s revenue declined 4% while LivingSocial’s revenue declined 18%.

Groupon’s market share increased from 47% to 49% while LivingSocial’s market share declined from 23% to 21%. This reversed a trend of LivingSocial gaining market share on Groupon over the past several months.

Groupon Getaways is already almost twice as big as LivingSocial Escapes. Groupon Getaways generated $5.7 million of revenue in July. The few months old LivingSocial Escapes generated $6.9 milion of revenue, however Groupon’s travel product only launched in mid-July.

Travel daily deals now account for nearly 15% of the Daily Deal’s industry revenue.

TechCrunch just covered today’s launch of the July Report.

For the full analysis, check out Yipit’s Daily Deal Industry Data.

  • http://twitter.com/rohit_x_ rohit sharma

    how’s voyage prive’s US edition doing in the travel sector?

  • EB

    Is this aggregate revs?  Could be misleading, July is short month, and more so b/c of holiday — if calculated on a daily average is it the same findings?

  • http://twitter.com/alenmalkoc Alen Malkoc

    Would love to know who the 38 sites that closed down are. Any insight ?